SAULT STE. MARIE, ONTARIO CANADA  

SATURDAY, SEPTEMBER 04, 2010   

Advertising Specs / Rate Card

(Click Here to download these specs and rates in a .pdf format)
(Click Here to download our Advertiser Info brochure in a .pdf format)

Readership Profile

Townies readers are old timers, innovators, regular folk, and the curious.  They are shoppers, student, business leaders, educators, professionals, and workers of varying backgrounds.  All our readers have a deep and lasting interest in our community and in the people who have anchored its past and steered its future.  Our 'typical' reader is intelligent and mature; however we are gaining popularity with the younger crowd.

The distribution of our magazine is approximately 50% by subscription and 50% by newsstand sales at local stores and businesses.  The majority of our subscribers are local people; however, about 20% of them are those that have moved away, but still hold fond feelings for the community that helped shape their past. Our distribution is steadily increasing with each issue we release. Our readership is approximately 20,000 people, with each magazine typically being read by many people within families, organizations, or businesses. Because of the timelessness of the content, Townies magazine has a long shelf life, and most of the copies of the magazine are retained and not thrown away; many people collect them.

Advertise With Us!

We understand and appreciate the importance of your advertising dollars.  We are confident that our exciting magazine will maximize the exposure of your product or services through an ongoing and long term readership.  Unlike a newspaper your advertisemet 'sticks around' over a period of months or even years.

By advertising with us you receive the following:

• a mature audience/readership - the typical Townies reader is over 50; however we have many younger readers too.
• Exposure to locally based people, or people that have moved away but still retain an interest in our community.
• A potential veiwership for your ad of 20,000 people or more.  Each magazine is read many times over by various members of a family, their friends, visitors, etc. Many magazines end up in public places like waiting rooms and libraries.
• A long term exposure - our magazine is not typically thrown away, it is retained.  Your ad potentially will be seen over and over again,over a period of months or years.
• A graphically superior advertisement, in full colour, on a high quality paper.

Advertising Specifications - Submission Guidelines

TRIM SIZE: Townies Magazine is printed to trim size 8.125" x 10.75"

BLEED: Add 1/8" all the way around the outside trim size of the ad.  All live matter should be kept 1/4" inside from trim dimensions.  Bleeds are only available for full page ads, at no additional charge.

ELECTRONIC ART PREFERRED:  All ads must be submitted electronically either on CD, by e-mail or by FTP upload.  Files should be supplied for a PC platform.  Acceptable programs include: CorelDRAW 12 or earlier, Adobe Illustrator 10 or earlier, Adobe Photoshop 6 or earlier and Adobe InDesign CS.  We cannot accept files created in office software packages such as Microsoft Word.  Acceptable file formats include EPS, JPEG or TIFF.  If a file cannot be provided in any of these formats, please call for other options.  Please convert all files to CMYK.  Convert all fonts to curves (outline).  All graphics must be included on the disk.  Art images should be set at a minimum of 300 DPI.  To have art materials returned immediately following an issue, please include a label and mailing instructions with your materials.

PROOFS: Please include a full-size laser or digital proof with artwork.  If you elect not to provide a proof, the Publisher is not responsible for any colour inaccuracies or text and image discrepancies within your ad.

E-MAIL SUBMISSIONS: Submit all ads and any art to art@townies.ca  Please zip large files and name it using the following format:  companyname_date (i.e. smithengineers_083105).  Also provide a PDF for proofing.

FTP SUBMISSIONS: OUR OFFICE MUST BE CONTACTED EACH TIME BEFORE UPLOADING FILES.
To obtain username and password information, please call us at 705.251.8696  Any FTP client can be used, or you can use the FTP functionality built into Windows Explorer; instructions are provided for that.  To upload files to the FTP space: 1) Open Windows Explorer (my computer) 2) In the Address Bar type in ftp://townies.ca and hit enter.  3) Enter your username and password when prompted, 4) When done correctly, you should now see the files and folders inside the incoming FTP window, this is actually a directory/folder on the Townies server.  Create a new folder with your company name here, 5) To upload, click and drag files from your computer into your company folder in the FTP window.  Alternatively you can use cut/copy/paste commands.  6) When done, just close the FTP - Windows Explorer window and it should sever the connection between your machine and the server.

MAIL SUBMISSIONS: Submit art to-

Townies
ATTN: Art Department
P.O. Box 40
Sault Ste. Marie, Ontario
P6A 5L2

ADVERTISING SPACE - INSERTION PRICE
(last updated April 2007)

MECHANICAL SPECIFICATIONS - ALL DIMENSIONS ARE IN INCHES